Sensors

Screens that respond to what happens in front of them

Connect sensors to your screens and each one becomes a named input that content can respond to: someone lifts a product and its video plays, comes near, or presses a button.

PlayTrail running shoe videowhen all of these are true
  1. Shelf sensorisLiftedfrom a Nexmosphere sensor
  2. ScreenisFootwear wall

Instead of the same loop, whether anyone is looking or not

Illustrative rule: lift a product and its video plays.

Inputs

Four kinds of sensor, one way to use them

Whatever the sensor, it becomes a named input on the screen it is connected to, ready for campaigns and playlists to use.

  • Cameras on Android players, for audience measurement.
  • Bluetooth (BLE) beacons, read by Android players.
  • Nexmosphere sensors, for pick-up, presence and buttons at the shelf.
  • GPIO inputs, such as a wired button or switch.

Sensors are set up per screen and place, and camera measurement stays off until a person turns it on.

Content that responds

Play the right thing at the right moment

A campaign or playlist entry can play an item when a sensor says so, alongside its other conditions.

  • Lift a product and its video plays, or show a different message when someone comes near.
  • Combine a sensor with time of day, place, weather or a data table’s value.
  • Each screen’s page shows its sensors beside its telemetry and alerts.
PlayProduct demowhen all of these are true
  1. Demo buttonisPressedfrom a GPIO input
  2. ScreenisShowroom kiosk

Instead of a demo that loops to an empty room

Illustrative rule: press the button and the demo plays.

Measured in Lookout

See what every sensor did

Lookout counts each sensor’s activations, the minutes it was active and the plays it triggered, so you can tell which displays people actually used.

  • Activations and active minutes by sensor and screen.
  • The plays each sensor triggered, beside the rest of proof of play.
  • Where a camera measures people, impressions and viewers sit beside them. Age and gender estimates need Wyndlass’s approval.

Sensors: common questions

Which sensors does Wyndlass support?

Cameras on Android players, Bluetooth (BLE) beacons, Nexmosphere sensors and GPIO inputs. Each becomes a named input that campaigns and playlists can respond to.

Does the camera record people?

No. Each image is analysed on the player and discarded at once; nothing is stored or sent, and only counts leave the screen. Measurement is off until a person turns it on for a place and confirms the site shows a notice.

How do we see what sensors did?

Lookout counts each sensor’s activations, the minutes it was active and the plays it triggered.

See Wyndlass on your screens

Access is by invitation during launch. Tell us about your network and we will reply by email.