About Wyndlass
Digital signage, designed for AI from day one
People, AI agents and your own software manage screens through the same commands, with the same permissions, approvals and audit trail. AI does the heavy lifting; you stay at the helm.
The name
Named for the winch that raises the anchor
A windlass is the winch on a ship that lets a small crew raise a heavy anchor. It multiplies the crew's strength, and the crew still decides when and where the anchor goes.
That is how we think about AI. It should take on the heavy, repetitive work of running a network of screens, and the people responsible for that network should stay in charge of what it does. Our mark makes the same point: three screens, set like a ship's sails.
AI does the heavy lifting. You stay at the helm.
Our approach
Why we built Wyndlass
Many digital signage platforms have bolted AI onto an existing CMS. Wyndlass started from the other end: one set of commands that people, AI agents and other software all use. The CMS runs on the same public API your own software can call, and AI tools connect through an MCP (Model Context Protocol) server with about 150 tools that cover what the CMS does.
Because AI works through the same commands as people, it answers to the same rules. It acts with a person's permissions, changes that matter wait for approval, every attempt is in the audit log, and recent changes can be undone in one click.
Access is by invitation during launch, while we onboard our first customers.
What we believe
Principles we build by
Each one is backed by how the product works, not by a promise.
AI does the heavy lifting
Agents take the repetitive work, from hundreds of schedule changes to chasing a dark screen. They take the same actions as the CMS, inside the limits you set.
People stay at the helm
Changes that matter wait for a person to approve them. AI acts with the permissions of the person it works for, never more, and never approves its own change.
Every change is traced and reversible
The audit log records every attempt to change anything: who, through which surface, and why. Recent changes can be undone in one click.
AI is optional
Each place in your organization sets how far AI may go: Observe, Suggest, Co-pilot or Autopilot. Suggest is the default, so every change AI starts on its own waits for approval.
Your team, extended
Your people decide what plays and approve what matters. Agents handle the busywork around it, on a schedule or when something changes.
Your data is not training data
Wyndlass does not train AI models on the content or data you put into it.
The company
Made by Northwynd Labs in Fargo, North Dakota
- Product
- Wyndlass, AI forward digital signage
- What it is
- Wyndlass is an enterprise digital signage and retail media network platform built from the ground up for AI, with user-in-the-loop approvals, fine-grained authorization, and rollback on every change.
- Company
- Northwynd Labs LLC, a North Dakota limited liability company
- Address
- 3003 32nd Ave S Ste 240
Fargo, ND 58103
United States - Availability
- By invitation during launch. Request a demo.
Get in touch
Sales
Demos, plans and pricing: sales@wyndlass.ai
Support
Help with your account and screens: support@wyndlass.ai
Security
Security questions and vulnerability reports: security@wyndlass.ai
Privacy
Personal data and privacy requests: privacy@wyndlass.ai
Legal
Legal notices: legal@wyndlass.ai
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See Wyndlass on your screens
Access is by invitation during launch. Tell us about your network and we will reply by email.