Advertising
Sell time on your screens
For retail media and other networks that sell advertising, the media owner add-on adds ad breaks to any campaign plan, decided at play time so delivery follows pacing, not a plan fixed days before.
Ad breaks
Decided at play time
Add an Ad break tier to any campaign plan, with a slot length from 5 to 120 seconds and a floor price. Players ask for each slot about 30 seconds ahead.
- Sponsorships play first, then guaranteed campaigns behind pace, then other direct-sold campaigns by price, then house content.
- House content fills any slot no ad takes.
- What plays follows pacing, not a schedule fixed days before.
Ad campaigns
Booked with a check
An ad campaign has an advertiser, creatives (images, layouts or video), a flight, a price, a goal and targeting rules.
- Price per thousand plays, per thousand impressions, or a flat fee; a goal in plays, impressions or a share.
- Advertiser categories keep competitors apart.
- A guaranteed campaign is checked against forecast availability before it is booked.
- Availability shows free slots of a given length by day, booked against free, labelled as an estimate.
An admin can overbook, but only after a second preview.
Delivery
Delivery your advertisers can check
Delivery reports show plays, share of goal, value and data completeness, by day, screen, site and creative.
- Impressions sit beside plays where screens measure people.
- CSV for every table, and scheduled delivery reports by email or webhook.
- Broker statistics show fill rate, decisions by source and why slots went unfilled.
Advertising: common questions
How do we get the media owner add-on?
Wyndlass support turns it on for your organization. Talk to us about your network.
Can we sell by impressions?
Yes, with a price per thousand impressions or an impressions goal, on screens that measure people. Audience measurement is off until a person turns it on for a place.
What plays when no ad takes a slot?
House content fills it.
Can competing advertisers play back to back?
Advertiser categories keep competitors apart.
See Wyndlass on your screens
Access is by invitation during launch. Tell us about your network and we will reply by email.